What is the philosophy behind Ms Pomelo?

We believe that a great-fitting bra is the secret to looking and feeling amazing. We believe the bra should never hold you back, no matter what you are doing.

Our aim is to create bras which support heavier chests comfortably all day long, and are elegant and durable. We are actively involved in the full life-cycle of a product, from the selection of the type of fabrics, laces and accessories used, through to the application of the tags and labels. The mills and workshops we use are best-in-class European establishments taking as much pride in their products as we do in ours.

We also carry the flag for educating women on bra-health issues, ultimately entrusting the power of choosing well to them.